If a marketing researcher uses such names (categories)as Blue Blood Estates,Winner's Circle,Hometown Retired,or Shotguns and Pickups when doing segmentation research,the marketing researcher is using ________ clusters.
A) PRIZM
B) geodemographic
C) psychographic
D) demographic
E) VALS

Question

Quizplus · Accepted Answer

PRIZM is a geodemographic segmentation tool that uses names like Blue Blood Estates and Shotguns and Pickups to categorize different consumer segments based on demographic and geographic data.

If a Marketing Researcher Uses Such Names (Categories)as Blue Blood