As a brand manager you have decided to use the ________ full market coverage approach in marketing to your customers,whereby your firm will operate in several market segments and design different products for each segment.
A) undifferentiated
B) differentiated
C) concentrated
D) introverted
E) parallel

Question

Quizplus · Accepted Answer

The differentiated full market coverage approach involves operating in multiple market segments and designing different products for each segment. This allows the brand to tailor its offerings to the specific needs and preferences of each segment, maximizing its appeal to a wider range of customers. The undifferentiated full market coverage approach involves offering a single product to the entire market, while the concentrated approach focuses on a single segment. The introverted and parallel options are not recognized marketing approaches.

As a Brand Manager You Have Decided to Use the ________