By analyzing the behaviors of ________,companies can learn about their marketing weaknesses and attempt to correct them.
A) hard-core loyals
B) split loyals
C) shifting loyals
D) switchers
E) ambivalents

Question

Quizplus · Accepted Answer

Switchers are customers who switch between brands or companies, and by analyzing their behavior, companies can identify weaknesses in their marketing strategy that led them to lose those customers to competitors.

By Analyzing the Behaviors of ________,Companies Can Learn About Their