If a marketing manager employs such marketing techniques as online buzz,student ambassadors,cool events,and street teams to reach target markets,the manager is most likely appealing to the ________ market.
A) pre-school
B) Generation X
C) Generation Y
D) Generation Z
E) latent baby boomers

Question

Quizplus · Accepted Answer

Online buzz, student ambassadors, cool events, and street teams are all tactics that would appeal to the younger generation, also known as Generation Y. This group is typically more tech-savvy and seeks out unique experiences and authentic connections with brands, which these marketing techniques can provide. Pre-schoolers would not be targeted with these tactics, and Generation Z may be too young to participate in some of the activities. Generation X and latent baby boomers are not the primary target for these marketing tactics.

If a Marketing Manager Employs Such Marketing Techniques as Online