You have decided to take a purchasing approach to segmenting a proposed business market.All of the following would be potential means (subsegments)for segmenting under the "purchasing approach" EXCEPT ________. A) purchasing-function organization B) power structure C) specific application D) nature of existing relationships E) purchasing criteria

Question

Quizplus · Accepted Answer

The "specific application" is not directly related to the purchasing approach, which focuses on how purchases are made, who makes them, and the criteria used, rather than the application of the product or service.

You Have Decided to Take a Purchasing Approach to Segmenting