If your assignment was (for each segment)to create a value proposition and product-price positioning strategy based on the segment's unique customer needs and characteristics,you would be in which of the following steps of the segmentation process
A) Needs-based segmentation
B) Segment identification
C) Segment attractiveness
D) Segment positioning
E) Segment "acid-test"

Question

Quizplus · Accepted Answer

This step is referred to as segment positioning, where the value proposition and product-price positioning strategy are developed based on the unique customer needs and characteristics of each segment identified in the previous steps (segment identification and segment attractiveness). This step involves crafting a clear and compelling positioning statement that communicates the benefits of the product or service to the target customers in each segment.

If Your Assignment Was (For Each Segment)to Create a Value