Brand ________ is the added value endowed to products and services.
A) loyalty
B) equity
C) preference
D) satisfaction
E) benefits

Question

Quizplus · Accepted Answer

Brand equity refers to the value that a brand adds to a product or service, making it more desirable and valuable to customers than a generic or unbranded alternative. This added value can come from a variety of factors, including a brand's reputation, customer loyalty, advertising and marketing efforts, and product quality. Building strong brand equity is important for companies because it can drive customer preference, increase sales, and generate higher profits.

Brand ________ Is the Added Value Endowed to Products and Services