The American Marketing Association defines a ________ as "a name,term,sign,symbol,or design,or a combination of them,intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors."
A) holistic product concept
B) product concept
C) service concept
D) brand
E) brand image

Question

Quizplus · Accepted Answer

The definition provided by the American Marketing Association perfectly describes a brand. A brand is a design, symbol, or name that differentiates one product or service from its competitors.

The American Marketing Association Defines a ________ as "A Name,term,sign,symbol,or