There are five key components-or pillars-of brand equity.Which of those components or pillars measures the breadth of a brand's appeal
A) Differentiation
B) Relevance
C) Esteem
D) Knowledge
E) Value

Question

Quizplus · Accepted Answer

The pillar that measures the breadth of a brand's appeal is Relevance. It refers to the extent to which a brand is seen as appropriate and applicable to a variety of consumers' needs and wants. Thus, it signifies that the brand has achieved a significant level of popularity and acceptance among a diverse range of customers.

There Are Five Key Components-Or Pillars-Of Brand Equity