The earliest signs of branding in Europe were the medieval ________ requirement that craftspeople put trademarks on their products.
A) kings'
B) churches'
C) consumers'
D) governments'
E) guilds'

Question

Quizplus · Accepted Answer

Guilds were medieval organizations of artisans and craftsmen that regulated trade and production in different cities. These guilds required their members to put trademarks on their products, which was an early form of branding. This helped consumers recognize and identify the products of skilled craftsmen who were members of the guild.

The Earliest Signs of Branding in Europe Were the Medieval