Even if sales of a brand extension are high and meet targets,the revenue may be coming from consumers switching to the extension from existing parent-brand offerings-in effect ________ the parent brand.
A) diluting
B) cannibalizing
C) reinforcing
D) eroding
E) feeding back to

Question

Quizplus · Accepted Answer

Cannibalizing means that the sales of the brand extension are coming at the expense of the existing parent-brand offerings, which means the overall revenue of the parent brand is being reduced or eaten away. Therefore, it is the best choice. Diluting means watering down the brand's identity or value proposition, reinforcing means complementing the parent-brand offerings, eroding means gradually wearing away the brand's market position or reputation, and feeding back to does not make sense in this context.

Even If Sales of a Brand Extension Are High and Meet