________ brands are positioned with respect to competitors' brands so that more important (and more profitable)flagship brands can retain their desired positioning.
A) Flanker
B) Attacker
C) Defender
D) Blitzkrieg
E) Individual

Question

Quizplus · Accepted Answer

Flanker brands are designed to protect and support a company's flagship brand by occupying a specific market segment and reducing the threat of competition. By positioning the flanker brand in a way that is complementary to the flagship brand, the company can maintain its profitable positioning while still appealing to a broader range of customers. This improves the overall brand portfolio and can help the company capture a larger market share.

________ Brands Are Positioned with Respect to Competitors' Brands So