According to Scott Bedbury's book,A New Brand World,all of the following are considered to be important principles for 21st-century branding EXCEPT ________.
A) consumers will tell you what your brand image should be
B) relying on brand awareness has become marketing fool's gold
C) you have to know it before you can grow it
D) great brands establish enduring customer relationships
E) all brands need good parents

Question

Quizplus · Accepted Answer

In Scott Bedbury's book, "A New Brand World," he emphasizes the importance of knowing your brand before you can grow it, establishing enduring customer relationships, and the limitations of relying solely on brand awareness. However, he does not suggest that consumers should dictate a brand's image.

According to Scott Bedbury's Book,A New Brand World,all of the Following