According to Young and Rubicam's brand asset valuator,the energy component of brand equity measures the brand's sense of momentum.

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The energy component of brand equity does indeed measure the brand's sense of momentum, according to Young and Rubicam's brand asset valuator. This component reflects the brand's perceived leadership, innovation, and ability to stay ahead of trends and create excitement among its audience.

According to Young and Rubicam's Brand Asset Valuator,the Energy Component