If the Olive Garden sends employees to special classes to teach them the value of the brand and how pasta is much more than just pasta,Olive Garden is using ________ to accomplish this task.
A) interruption marketing
B) loyalty marketing
C) cohort marketing
D) macrobranding
E) internal branding

Question

Quizplus · Accepted Answer

Olive Garden is using internal branding to train their employees about the value of the brand and how pasta is much more than just pasta. Internal branding is the process of training and educating employees about the values, mission, and vision of the brand, and how to promote and live by them. This helps in creating a consistent brand image and enhances customer experience.

If the Olive Garden Sends Employees to Special Classes to Teach