IBM's e-business campaign not only helped to change public perceptions of the company in the marketplace,it also sent a signal to employees that IBM was determined to be a leader in the use of Internet technology.This is an example of ________.
A) leveraging secondary associations
B) linking internal and external marketing
C) integration marketing
D) permission marketing
E) brand tracking

Question

Quizplus · Accepted Answer

The campaign not only targeted external audiences, but also sent a message to employees about IBM's commitment to using technology. This demonstrates the linking of internal and external marketing efforts.

IBM's E-Business Campaign Not Only Helped to Change Public Perceptions