A company might try to expand the market for its mature brand by working with the two factors that make up sales volume.Volume equals (=)________.

Question

Quizplus · Accepted Answer

Sales volume is the product of the number of brand users and their usage rate per user. Therefore, a company can try to expand the market for its mature brand by increasing either the number of brand users or their usage rate per user. For example, the company could attract new users by targeting a new demographic or geographical market, or it could encourage existing users to consume more of the product by introducing new uses for it or offering promotions.

A Company Might Try to Expand the Market for Its