A manufacturer of calculators finds that there is an even split between customers who want small handheld calculators and those that want large ones.This type of market,in which buyer preferences scatter evenly,is called a(n)________ market.

Question

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The given scenario describes a diffused-preference market where customers are evenly split between two options. In a diffused-preference market, buyer preferences are scattered across multiple options, making it difficult for sellers to identify a clear market segment. This is different from a mass market where there is a large group of customers with similar preferences or a niche market where there is a smaller group of customers with very specific preferences. An emerging market refers to a new and growing market, while a standardized market refers to a market where products are very similar and there is little differentiation.

A Manufacturer of Calculators Finds That There Is an Even