Once a company has identified a brand's category membership,consumers do not question the validity of that brand's membership of the category.

Name: Once a company has identified a brand's category membership,consumers do not question the validity of that brand's membership of the category.
Brand: Quizplus
Rating: 4.8 (56 reviews)

Question

Quizplus · Accepted Answer

This statement is false because consumers may question the validity of a brand's category membership if they perceive it to be inconsistent with their expectations or experiences.

Once a Company Has Identified a Brand's Category Membership,consumers Do