Market fragmentation is often followed by a market consolidation,caused by the emergence of a new attribute that has strong appeal.

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Market fragmentation refers to the division of a market into smaller segments based on different consumer preferences, needs or characteristics. The emergence of a new attribute that has strong appeal can lead to the consolidation of the market as it may bring together different consumer segments that were previously fragmented, resulting in a more unified and less diverse market. This is often seen in industries such as technology, where new innovations or features can drive market consolidation.

Market Fragmentation Is Often Followed by a Market Consolidation,caused by the Emergence