Marriott Corporation now contains hotels and motels from the "budget" end of the consumer spectrum to the "premium" end with their JD Marriott flagship locations.This is an example of a firm that successfully performed a ________ to reach more consumers and ventures that are more profitable.
A) marketing diversification
B) two-way stretch
C) up-market stretch
D) down-market stretch
E) cross-stretch

Question

Quizplus · Accepted Answer

Marriott Corporation has expanded its offerings to include both budget and premium options, which is an example of a two-way stretch, where a company extends its product line in both directions to capture a broader market.

Marriott Corporation Now Contains Hotels and Motels from the "Budget