One of the special features of services marketing is the provider-client interaction.This is defined as when the client is also ________ as the service is produced.

Question

Quizplus · Accepted Answer

The client's presence is required during the production of the service, as they are actively participating and receiving the service. This distinguishes services marketing from other forms of marketing where the client may not need to be present during production.

One of the Special Features of Services Marketing Is the Provider-Client