By adding more channels,companies can gain three important benefits.First,they can increase their market coverage; second,they can lower channel costs; and third,they can provide ________.
A) effective dollar costs/sale
B) increased exposure
C) increased volume of potential customers
D) increased volume of sales
E) more customized selling
Correct Answer:
Verified
Q48: For the brick-and-click companies,adding an e-commerce channel
Q49: There are several mechanisms for effective channel
Q50: _ means that the company or site
Q51: _ is generated when one channel member's
Q52: _ means resorting to a neutral third
Q54: _ means conflict between different levels within
Q55: _ means companies decide to purchase goods,services,and
Q56: _ describes the use of electronic means
Q57: _ is an effort by one organization
Q58: _ exists when the manufacturer has established
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