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Jenny Gathers Information from a Variety of Channels,conducting Extensive Research

Question 102

Multiple Choice

Jenny gathers information from a variety of channels,conducting extensive research on the advantages/disadvantages of the products available.She visits a number of high-priced retailers,asks numerous questions,and tries many of the products.When the time comes to purchase,she always purchases through the lowest-cost channel.Jenny is best described as a ________.


A) high-involvement shopper
B) variety-loving shopper
C) high-value deal seeker
D) habitual shopper
E) none of the above

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