Jenny gathers information from a variety of channels,conducting extensive research on the advantages/disadvantages of the products available.She visits a number of high-priced retailers,asks numerous questions,and tries many of the products.When the time comes to purchase,she always purchases through the lowest-cost channel.Jenny is best described as a ________.
A) high-involvement shopper
B) variety-loving shopper
C) high-value deal seeker
D) habitual shopper
E) none of the above
Correct Answer:
Verified
Q97: V.Kasturi Rangan defines channel stewardship as the
Q99: A company's various channels should ideally work
Q101: What are some of the advantages available
Q101: Each channel alternative needs to be evaluated
Q103: In rolling out your company's newest product,you
Q104: The most advanced supply-distributor arrangements for administering
Q105: _ deals between suppliers and retailers,such as
Q106: Manufacturers are constantly tempted to move from
Q107: Tupperware manufactures kitchen goods and has its
Q112: Channel arrangements once constructed need not be
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents