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Franchising Accounts for More Than $1 Trillion of Annual U

Question 15

Multiple Choice

Franchising accounts for more than $1 trillion of annual U.S.sales and nearly one-third of all retail transactions.Franchises are distinguished by three characteristics,which are: (1) The franchisee pays for the right to be part of the system: (2) the franchisor provides its franchisees with a system for doing business; and (3) ________.


A) the franchisor controls all actions of the franchisee including hiring and marketing decisions
B) the franchisee has unlimited freedom to change the operation once he/she pays the upfront charges
C) the franchisor owns a trade or service mark and licenses it to franchisees in return for royalty payments
D) the franchisor receives a percentage of sales from the franchisee for the right to belong
E) none of the above

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