Creative strategies are how marketers translate their messages into a specific communication.Creative strategies can be broadly classified as involving either informational or ________ appeals.
A) branded entertainment
B) point-of-purchase
C) advertorials
D) transformational
E) individualization
Correct Answer:
Verified
Q24: Communicators use _ appeals such as fear,guilt,and
Q25: Personal communications channels derive their effectiveness through
Q26: The two-step flow of information challenges the
Q27: Personal influence carries especially great weight with
Q28: John Maloney saw buyers as expecting one
Q30: The four common methods that companies use
Q31: _ is the specialized knowledge that the
Q32: Formulating the communications to achieve the desired
Q33: Nonpersonal channels are communications directed to more
Q34: Messages delivered by attractive or popular sources
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