Formulating the communications to achieve the desired response will require solving three problems: message strategy,creative strategy,and ________.

Question

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The three problems that need to be solved to achieve the desired response are message strategy, creative strategy, and message source. The message source refers to the person or entity delivering the message, whether it be a spokesperson, celebrity, or company itself. Choosing the right message source can greatly impact the effectiveness of the communications.

Formulating the Communications to Achieve the Desired Response Will Require