Mass communications affect personal attitudes and behavior through a two-step process.Ideas often flow from radio,television,and print to opinion leaders,and from these to the less ________-involved population groups.
A) media
B) advertising
C) informed
D) involved
E) none of the above
Correct Answer:
Verified
Q31: _ is the specialized knowledge that the
Q32: Formulating the communications to achieve the desired
Q33: Nonpersonal channels are communications directed to more
Q34: Messages delivered by attractive or popular sources
Q35: Communicators use positive emotional appeals to attract
Q37: _ channels consists of neighbors,friends,family members,and associates
Q38: A well-chosen celebrity can draw attention to
Q39: A(n)_ appeal elaborates on a non-product-related benefit
Q40: Most of the recent growth of nonpersonal
Q41: Companies must consider several factors in developing
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