Most of the recent growth of nonpersonal channels has taken place through ________.
A) display media
B) events and experiences
C) network media
D) public relations
E) sales promotions
Correct Answer:
Verified
Q35: Communicators use positive emotional appeals to attract
Q36: Mass communications affect personal attitudes and behavior
Q37: _ channels consists of neighbors,friends,family members,and associates
Q38: A well-chosen celebrity can draw attention to
Q39: A(n)_ appeal elaborates on a non-product-related benefit
Q41: Companies must consider several factors in developing
Q42: _ is/are the most effective tool at
Q43: Many companies set promotion expenditures at a
Q44: Companies must allocate the marketing communications budget
Q45: Personal selling is the most effective tool
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