A(n)________ appeal elaborates on a non-product-related benefit or image when advertising a product or service.

Question

Quizplus · Accepted Answer

E refers to transformational appeals, which focus on a non-material benefit or image that is associated with the use of the product or service. These appeals aim to transform the consumer's life, emotions or experiences, which ultimately elevate the perceived value of the product, making it more desirable.

A(n)________ Appeal Elaborates on a Non-Product-Related Benefit or Image When