Communicators use positive emotional appeals to attract consumer attention and raise their ________ with an ad.
A) emotions
B) exposure
C) involvement
D) assessment
E) interest
Correct Answer:
Verified
Q30: The four common methods that companies use
Q31: _ is the specialized knowledge that the
Q32: Formulating the communications to achieve the desired
Q33: Nonpersonal channels are communications directed to more
Q34: Messages delivered by attractive or popular sources
Q36: Mass communications affect personal attitudes and behavior
Q37: _ channels consists of neighbors,friends,family members,and associates
Q38: A well-chosen celebrity can draw attention to
Q39: A(n)_ appeal elaborates on a non-product-related benefit
Q40: Most of the recent growth of nonpersonal
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