Some companies set their promotion budget to achieve share-of-voice parity with competitors.This is referred to as the ________ of promotions budgeting.

Question

Quizplus · Accepted Answer

The statement in the question is referring to the competitive-parity method of promotions budgeting, where companies set their budget based on achieving share-of-voice parity with competitors. The other methods mentioned in the question (objective-task, percentage-of-sales, affordable, and comparable) do not specifically address competition in setting the promotions budget.

Some Companies Set Their Promotion Budget to Achieve Share-Of-Voice Parity