Your marketing communications mix includes mail,telephone,fax,e-mail,or the Internet to communicate directly with specific customers and prospects.Which of the eight major modes of communication are you using

Question

Quizplus · Accepted Answer

Direct marketing involves using mail, telephone, fax, email, or the internet to communicate directly with specific customers and prospects, which is exactly what the marketing communications mix in the question is doing. The other options listed do not involve direct communication with customers and prospects.

Your Marketing Communications Mix Includes Mail,telephone,fax,e-Mail,or the Internet to Communicate