In the process of buying a new car,a consumer might talk to others,research the car on the Internet,visit showrooms,and buy magazines dedicated to the automobile industry.Where would you start in developing your marketing communication planning

Question

Quizplus · Accepted Answer

Conducting an audit of all the potential interactions the target market has with the brand would give a clear understanding of the consumer's journey and help in identifying the channels to focus on for marketing communication planning. This step would enable the company to make informed decisions about the message and creative strategy, which would come later in the planning process. Appointing an ad agency or creating a message/creative strategy would not be effective without a thorough understanding of the consumer journey. Therefore, option B is the best choice.

In the Process of Buying a New Car,a Consumer Might