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If a Consumer Has an Equally Strong,favorable,and Unique Brand Association

Question 113

Multiple Choice

If a consumer has an equally strong,favorable,and unique brand association of Subaru with the concepts "outdoors," "active," and rugged" because of exposure to a TV ad that shows the car driving over rugged terrain at different times of the year,the impact in terms of Subaru's brand equity should be ________.


A) identical
B) confusing
C) heightened
D) long lasting
E) none of the above

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