By focusing on a non-product-related image,VW's advertising to active,youthful people with its "Drivers Wanted" campaign was an example of a ________.

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The "Drivers Wanted" campaign was an example of transformational appeal because it focused on the personal fulfillment and emotional benefits of owning a Volkswagen, rather than just the functional features of the car itself. The ads used non-product-related images, such as a smiling driver or a group of friends bonding over a road trip, to appeal to active, youthful people who wanted to feel a sense of freedom and adventure.

By Focusing on a Non-Product-Related Image,VW's Advertising to Active,youthful People