Question 1

The repetition of the local car dealers' commercials on late night television,besides being universally terrible,are examples of what characteristic of the advertising component of the communications mix.

Accepted Answer

The answer of The repetition of the local car dealers'...

Question 2

Relate the concept of marginal profit to the communications budgeting decision.

Accepted Answer

The answer of Relate the concept of marginal profit to...

Question 3

Your sales force is efficient and effective.What are the four contributions that an effective sales force can make to the marketing communications mix

Accepted Answer

The answer of Your sales force is efficient and effective.What...

Question 4

How do opinion leaders mediate the affect of mass communications

Accepted Answer

The answer of How do opinion leaders mediate the affect...

Question 5

After implementing the communications plan,how might marketing managers communicate the outcomes of their efforts

Accepted Answer

The answer of After implementing the communications plan,how might marketing...

Question 6

In introducing a new liquid dog treat to the market,you have been asked to prepare a promotion budget using the objective-and-task method.What would be your first step in this process

Accepted Answer

The answer of In introducing a new liquid dog treat...

Question 7

List some of the benefits of a working integrated marketing communications program.

Accepted Answer

The answer of List some of the benefits of a...

Question 8

Integrated marketing communications has been slow to take hold for several reasons.List these reasons.

Accepted Answer

The answer of Integrated marketing communications has been slow to...

Question 9

Personal communications channels derive their effectiveness through individualized presentation and feedback.Within this category,we can distinguish between three channels: advocate channels,expert channels,and social channels.How would you characterize a seminar directed to retirees on buying real estate with no money down

Accepted Answer

The answer of Personal communications channels derive their effectiveness through...

Question 10

The objective-and-task method of promotions budgeting calls upon marketers to develop promotion budgets by defining specific objectives,determining the tasks that must be performed to achieve these objectives,and estimating the costs of performing these tasks.What is the major advantage of using this method

Accepted Answer

The answer of The objective-and-task method of promotions budgeting calls...

Quiz 17: Designing and Managing Integrated Marketing Communications