The obvious disadvantages of radio include ________.
A) the relatively passive nature of the consumer processing
B) excessive visual stimulus
C) consumers' ability to fast forward through advertisements
D) consumers' typical commitment to a single radio station
E) all of the above

Question

Quizplus · Accepted Answer

The other options listed do not accurately describe disadvantages of radio. Option B is not a common criticism of radio, as it is primarily an auditory medium. Option C is more applicable to television and digital media, as many radio listeners do not have the ability to fast forward through advertisements. Option D is not necessarily a disadvantage, as a significant portion of radio listeners are loyal to specific stations. However, the passive nature of the consumer processing is a widely accepted criticism of radio, as listeners are often multitasking and not fully engaged with the content.

The Obvious Disadvantages of Radio Include ________