The higher the ________ associated with a brand,product category,or message,the higher the warranted level of repetition.
A) total number of exposures
B) target audience media habits
C) forgetting rate
D) impact
E) reach

Question

Quizplus · Accepted Answer

The forgetting rate refers to how quickly an audience forgets a message. A higher forgetting rate means that the message needs to be repeated more frequently to ensure it is remembered.

The Higher the ________ Associated with a Brand,product Category,or Message,the