Marketing managers must prepare implementation and control plans that cover the various elements of the sales promotion program.________ is the time necessary to prepare the program prior to launching it.
A) Sell-in time
B) Pretesting
C) Duration
D) Lead time
E) Forwarding

Question

Quizplus · Accepted Answer

Lead time refers to the time required to prepare the sales promotion program before launching it. This includes planning, designing, and producing the promotional materials, as well as coordinating with suppliers and retailers. It is important for marketing managers to factor in enough lead time so that the program is ready to be launched at the desired time.

Marketing Managers Must Prepare Implementation and Control Plans That Cover