When retailers buy a greater quantity of product during a deal period than they can sell during the deal period,we call this ________.
A) purchasing intent
B) forward buying
C) trade buying
D) de facto buying
E) diverting

Question

Quizplus · Accepted Answer

This is known as "forward buying," which occurs when retailers purchase more product than they can sell during a promotional period in order to take advantage of the lower price. They then hold onto the excess product to sell later at a higher price. This practice is generally frowned upon by manufacturers, as it can disrupt the supply chain and create excess inventory.

When Retailers Buy a Greater Quantity of Product During a Deal