In deciding to use a particular incentive,marketers have several factors to consider.One of these factors is ________.
A) duration
B) distribution vehicle
C) promotion budget
D) size
E) all of the above

Question

Quizplus · Accepted Answer

All of the factors listed (duration, distribution vehicle, promotion budget, and size) should be considered when deciding to use a particular incentive. The duration of the incentive will determine how long it will continue to drive behavior and interest from consumers. The distribution vehicle will determine how and where the incentive will be promoted. The promotion budget will determine how much money can be allocated to the incentive program, and the size of the incentive will determine how attractive it is to consumers. Therefore, all of these factors should be taken into account when deciding to use a particular incentive.

In Deciding to Use a Particular Incentive,marketers Have Several Factors