Supply-side measurement of event effectiveness focuses on ________.
A) potential exposure to the brand by assessing the extent of media coverage
B) reported exposure from consumers
C) incremental sales earned during the event
D) incremental sales earned as a result of the event
E) reported changes in customer perception of the brand

Question

Quizplus · Accepted Answer

Supply-side measurement of event effectiveness focuses on potential exposure to the brand by assessing the extent of media coverage, as it evaluates the reach and visibility of the event from the perspective of media and distribution channels.

Supply-Side Measurement of Event Effectiveness Focuses on ________