Sales promotion consists of a collection of incentive tools, mostly short term, designed to stimulate quicker or greater purchase of particular products or services by consumers or the trade.

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Sales promotion tools are indeed designed to incentivize consumers or the trade to purchase specific products or services more quickly or in greater quantities. These tools are typically short-term in nature, meaning they are meant to provide a temporary boost in sales. Examples of sales promotion tools include coupons, discounts, samples, contests, and sweepstakes.

Sales Promotion Consists of a Collection of Incentive Tools, Mostly