A decade ago,the advertising-to-sales-promotion ratio was about 60:40.Today,in many consumer-packaged-goods companies,sales promotion accounts for 75% of the combined budget.Several factors contribute to this rapid growth.List and explain these factors.

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The Answer of A decade ago,the advertising-to-sales-promotion ratio was about 60:40.Today,in many consumer-packaged-goods companies,sales promotion accounts for 75% of the combined budget.Several factors contribute to this rapid growth.List and explain these factors.

A Decade Ago,the Advertising-To-Sales-Promotion Ratio Was About 60:40