Advertising often fails to increase sales for mature brands and categories in decline.The ________ is much lower for these products than for newer ones.

Question

Quizplus · Accepted Answer

Advertising elasticity refers to the degree to which advertising affects changes in demand for a product. For mature brands and categories in decline, the advertising elasticity is much lower than for newer ones, meaning that advertising is less effective in increasing sales for these products.

Advertising Often Fails to Increase Sales for Mature Brands and Categories