In constructing an effective direct-mail campaign,marketers must decide on their objectives,target markets,and prospects; offer elements; means of testing the campaign; and ________.
A) measures of campaign success
B) advertising campaign
C) sales promotions
D) salespeople's input
E) management's input

Question

Quizplus · Accepted Answer

Measures of campaign success are crucial in evaluating the effectiveness of a direct-mail campaign. This includes tracking response rates, conversion rates, and ROI, among other metrics. By measuring campaign success, marketers can determine what worked well and what needs improvement in future campaigns. The other options listed may be relevant to a direct-mail campaign but are not as necessary as measuring campaign success.

In Constructing an Effective Direct-Mail Campaign,marketers Must Decide on Their