The underlying customer strategy for the sales force of a business in the start-up phase of the business life cycle is to ________.
A) create awareness and generate quick product uptake
B) penetrate deeper into existing segments and develop new ones
C) focus on efficiently serving and retaining existing customers
D) emphasize efficiency
E) protect critical customer relationships

Question

Quizplus · Accepted Answer

In the start-up phase, the primary goal is to create awareness of the product/service and generate quick uptake. Therefore, the sales force's strategy must focus on increasing market penetration and generating immediate sales to jump-start the business.

The Underlying Customer Strategy for the Sales Force of a Business