One of the shortcomings of direct marketing is that the firm conducting the marketing cannot easily measure its response to find out which campaign was most effective.

Question

Quizplus · Accepted Answer

This statement is false. Direct marketing allows for tracking and measuring response rates through various methods such as tracking codes, customer feedback, and sales data. This information can then be used to evaluate the effectiveness of different campaigns and make necessary adjustments for future marketing efforts.

One of the Shortcomings of Direct Marketing Is That the Firm