One of the criticisms of direct mail is that it cannot achieve other communication objectives such as producing prospect leads.

Name: One of the criticisms of direct mail is that it cannot achieve other communication objectives such as producing prospect leads.
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Question

Quizplus · Accepted Answer

Direct mail can be effective in producing prospect leads by including response mechanisms such as coupons or forms for the recipient to fill out and return. Therefore, the statement is false.

One of the Criticisms of Direct Mail Is That It